A Better Website

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

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Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

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If you have been doing internet marketing for any length of time, you will know how annoying it is to see horrible long affiliate URLs on your site and through your newsletters or marketing emails. These long and obvious URLs really turn people off and studies have been done that show that the click through rate on these URLs is much lower than on “normal” URLs.

SO as a savvy internet marketer.. what is the solution? Well you could do some complicated coding (and really, who has time for that!?) or you could use a service such as Shorten.WebSite to create a short URL. The added benefit to this is that long URLs often break when they are in emails.. this ensures that your readers will always get to where they expected to be after clicking on a link in your newsletter.

Whatsmore.. the service is free and the URLs will stay “short” with no expiration limit. If you are serious about internet marketing, this new short URL tool may just do the trick in sending your sales sky high!

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

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Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy. 

EZINE EBOOK

Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.

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eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

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Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

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Many of today’s marketing gurus will tell you that “the money is in the list..” and this is true for almost every kind of internet business you could imagine.   Your list keeps you in contact with your prospective buyers and gets your name in front of them in a regular basis, becuase you are sending them useful information in your eZine.  (Aren’t you?  If not.. you need to be!)

So how do you get people to join your list?

You incentivise it.  By this, i mean you offer them some kind of free benefit for joining up.  Maybe that is inthe form of a free eBook, discount voucher or whatever else you think would make a nice little sweetener for folks to persuade them to hand over their email address.  Incentives offered this way, such as an eBook, don’t have to cost you anything at all.

So, if you are having difficulties getting people on your lists, you might like to look at giving them a small incentive to do so.

There is alot of software out to choose from that you can use to build your newsletter or eZine subscription list.

There are a few features you need to look for when subscribing to one of these solutions.  The main two that I think are important, are double opt-in and import/export.

Firstly - double opt-in is the industry standard for email based subscriptions around the world, however you would be really surprised to know that many of the software vendors out there do not offer this as a part of their product.  9shame on them!)  you want to make sure that folks can do a double opt-in.  Double opt-in means that people cannot be subscribed to your newsletter without their knowledge.  TWhen you sign up, you are sent an email with a link that you need to visit to complete the sign up process.

The other functionality I look for is the ability to import and export your mailing lists.  At some stage, you might want to sell your list, or you might buy a list and being able to import it is invaluable.

Most of the big marketing names use http://www.aweber.com, so they might be worth checking out.

Often on sites like this we throw the term “eZine” around, but many people are not sure exactly what we are talking about and why it would matter.

The word “eZine” is short for “electronic magazine”.  It is basically a newsletter that a marketer or business owner sends out via email.  I subscribe to alot of different eZines, most of them have to do with being an entrepreneur on the web, and web marketing.  These can be invaluable.  Often, however I find that after a few informative posts, the author basically just uses their list to advertise to me, all the products they are an affilliate of.   Pretty soon I unsubscribe, because junk email I signed up for, is still junk!

If you are interested in setting up an list to sell to, you really need to make sure that there is some intrinsic value int he information that you send people on a regular basis.  If all they see from you is advertisements for the “latest and greatest” products, you will lose your subscribers very quickly.

All magazines have content - because nobody will buy a magazine that is simply full of advertisements.  Don’t expect people on the web to be any different!

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