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PLR Products and Re-Branding: Do It Yourself or Hire Help?
Private label rights come in a number of formats. Although some sellers have additional rules and restrictions, buyers should be able to purchase a digital product, like an e-book, audio book or series of articles. They are able to leave as is or rework the content, re-brand it, and use it or sell it as their own.
You want to make money selling an e-book or a software program that you purchased the private label rights to. When doing so, it is best to rewrite and re-brand. PLR products are not sold exclusively; they are sold to many people. Say you bought a how-to internet marketing e-book. That same e-book and the rights are usually sold to at least 100 other people. It is easier to switch the creator name and not make any changes. Therefore, you will have at least 50 people selling the exact same e-book online. Make sure you are not one of them.
Re-branding comes in a number of formats. It all depends on the type of PLR product. With e-books, change a few graphics, rework the cover art, redo a few sentences, and change around a few paragraphs. By doing so, you end up with a unique e-book you can call your own, even though you didn?t write it from scratch. With audio books, edit the content or recreate it with your own voice. To make it unique, change around a few tips or add additional information. For software programs, at least change the cover art. If you have the skill, add a few additional features to the program.
Re-branding enables you to sell a new and unique product. It is no longer exactly the same as the other 100 who bought the private label rights. Although it is relatively easy to re-brand digital products, you may have some concerns. Should you do the work yourself or hire help? Once again, it depends on a number of factors, including the product in question.
You will find the most work with PLR e-books. Most e-books range from 25 to 200 pages. Even if you just rearrange a few paragraphs and change every other sentence, you may still have up to 200 pages of work ahead of you. Unless you enjoy writing, you may not have the time or the patience for this task. Luckily, there is cheap help available. Your first instinct may be to hire a freelance ghostwriter. You are on the right track, but you want a writer who handles rewrites. These are often known simply as rewriters. They specialize in spinning content to make it unique. Less work is required, so rewriters usually charge less. You can find a professional to rewrite your e-book for as little as %2 or %3 a page.
For many, it is easier to re-brand an audio book. This is due to your options. As stated above, you can use editing software to eliminate parts of the book, rearrange it, and so forth. You can also start from scratch. Create a transcription of the PLR audio book and speak the words yourself. Add in or delete information as you go. You now have a unique audio book. As for whether you should hire help, it depends on your speaking voice. Audio books must be easy to understand. If you cannot speak clearly or if your nervousness shows, pay someone else to do work. This can be a professional you met online or a close friend or family member. Those you know will often work for a discounted rate.
The easiest private label rights product to re-brand is a software program, unless of course you decide to add additional features. Since most leave the product as is, experiment with the cover art. With helpful tools, like PhotoShop, you should be able to do this yourself. Otherwise, hire a professional graphic designer. As an added bonus, brush up on your writing skills hire or hire a writer. Digital software programs usually have built-in guides and help sections. Create your own standalone version and sell it as an added bonus. Checkout http://www.NakedPLR.com for a great way to get 5 new PLR books that you can rebrand each month.
In short, the decision to re-brand PLR products yourself or with hired help is your choice to make. When making that choice, consider the task, the skill you have, as well as the product in question.
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