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5 Reasons Why You Should Host Affiliate Contests
July 30th, 2008 under Attracting Affiliates. [ Comments: none ]

5 Reasons Why You Should Host Affiliate Contests

If you run an affiliate program, you want to reward your current affiliates for doing a job well-done. On that same note, you want to bring attention to your affiliate program and get new online agents to signup. How do you do that? With contests designed especially for your affiliates.

As great as it is to hear that contests can generate interest in your affiliate program and reward your top affiliates, you may wonder how and why? What is it that makes these events so successful? If you need proof that affiliate contests do work, continue reading on for five benefits.

1 ? You Have a Wide Range of Options

Affiliate contests come in all different formats. You have the freedom to decide what type of affiliates you want to reward. Do you want to give a prize to those who participate the most in the message board community? Do you want to pay the top earning or most improved affiliate a bonus? You can. Bonuses and monetary compensation are not the only prizes available. You sell a product; consider giving it away as a prize or choose a popular electronics device, like a computer or Blu-Ray player.

2 ? They Are Easy

Hosting a contest for your affiliates may seem like a lot of hard work, but it very easy. It all depends on the type of contest you hold. Do you want to reward the most active participants in the community forum? You will see how many posts each member has. Opt for the member with the most posts or the most detailed responses. Do you want to reward the top earning affiliate? Just use your software to find that person and there you go! The hardest part of hosting an affiliate contests is determining and writing out your rules; the rest is easy.

3 ? They Motivate Your Affiliates

The biggest reason why you should give affiliate contests a chance is because of the motivation it provides. Do you have 50 affiliates, but only 10 that are actively promoting your products? If so, the others joined your program, so they are interested. It is just that they may need a push or extra encouragement. Offer a great prize in a contest and you will see results. These results should include an improvement in performance, productivity, and sales.

4 ? They Improve Your Sales

Speaking of improved sales, they are the greatest benefit of hosting affiliate contents. As previously stated, contests motivate people. They like to get rewarded for a job well-done or just have the chance to win something for free. Your affiliates should put forth the extra effort to market your website or products. They do so hoping they will be the contest winner. The result, no matter what, is increased sales for you.

5 ? Word Spreads

Online, it is easy to see that home-based workers talk a lot on message boards. They share moneymaking tips, tricks, and warning with each other. If your affiliate wins a contest you held, they are likely to talk about it online. This can help to bring in new affiliates. No all program managers host contests. New affiliates will like that they get paid and have a chance to earn additional bonuses.

As you can see, there are many reasons why and benefits to hosting contests for you affiliates. If you haven?t started yet, give it a try. Chances are you will receive positive feedback from your team members.

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How to Provide Your Affiliates With Support Along the Way
July 23rd, 2008 under Attracting Affiliates. [ Comments: none ]

How to Provide Your Affiliates With Support Along the Way

If you run an internet business and have an affiliate program, it is important to devote a lot of time and energy into that program. For internet retailers, their affiliate programs are the backbone of their company. It is these individuals and their websites that spread the word. They advertise for your company and generate sales. For that reason, you should be available to provide support and help along the way.

As important as it is to know that you, as a seller operating an affiliate program, should be available for helpful support, you may wonder why. Why is this help so important and how do you offer it? If these are questions you have, please continue reading on for the answers.

If you do not provide your affiliates with help and support along the way, you may find them dropping like flies. It is a known fact that people are unhappy when they can?t get the answers they want or need. You do not want to lose good or potentially good affiliates this way. Always make sure someone on your staff, whether it be you or another member, is available to find help through email or over-the-phone.

As previously stated, a lack of help and support may cause some affiliates to leave. Don?t expect all internet users to know how your company?s affiliate program works, how to get links, and so forth. There are many functioning affiliate programs online and they all operate in different manners. It is always important to be available for questions or complaints, but you can limit that frequency by properly training your affiliates and having how-to information available on your website. Have step-by-step guides with screenshots and a list of proven tips to get your affiliates started. When they have access to this information upfront, they are likely to ask fewer questions later.

It is also important to remember that help comes in a number of different formats. If an affiliate approaches you for help, they may not have a problem using your program. What they may have is a problem with is the sales page templates and banners available for use. You may not have their needed size or a sales page style that fit their needs. They may provide helpful suggestions, such as expanding the uploads. Of course, you don?t have to take these suggestions and implement them, but give it some thought. It if can benefit one affiliate, but might help them all.

Most importantly, providing your affiliates with help and support along the way should improve your affiliate program as a whole. Your affiliates do not have any confusion. There are no mistakes with their links or banners on your page. They are not breaking the rules. This benefits everyone involved. They help to legitimately and correctly generate sales and you get profits from those sales. In addition, since your affiliates always know they can turn to you to resolve a complaint, offer assistance, or accept suggestions, they are more likely to put forth extra work and effort.

As previously stated, there are many ways to provide your affiliates with help and support. In addition to having over-the-phone training sessions with new affiliates or step-by-step guides with screenshots available for viewing, have a dedicated email address setup just for your affiliate program. Ensure someone in your company is able to check this email at least four times a day.

Where you will run into problems is at night. You may work traditional business hours, but most affiliates don?t. In fact, some use affiliate programs as a way to supplement their full-time income, meaning they work late at night. Waiting 24 hours to receive a response is normal, but why not start an online forum for your members? They can provide each other with technical support, internet marketing help, and other tips. In fact, if you have top performing affiliates who consistently bring in sales, get them to volunteer their time or provide small compensation for them to be active in the forum. They can share their money making does and don?ts with others.

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How to Attract Affiliates to Your Program
July 17th, 2008 under Attracting Affiliates. [ Comments: none ]

How to Attract Affiliates to Your Program

If you sell a product online, you should rely on affiliate programs. With these programs, you partner with other internet users. They help you increase sales. At the same time, they make money. What could be better than a partnership where everyone involved profits? Not much.

In terms of affiliate programs, there are two main types. For starters, say you operate an online store selling handmade baby clothes. You have a large collection of inventory. You need to drive traffic to your website. You join a large affiliate hosting company, like Commission Junction. You create an account, upload banners and text links to the website. Now, you just need affiliates. These individuals will copy and past the codes from your text links and banners on to their website. Each time a sale is made through them, they make money. Most important, you get a sale!

The other type of affiliate program is when you have a single product or service to sell. This is common with digital goods, such as how-to eBooks. You can use the above mentioned approach of coded links and banners, but you can also provide your affiliates with sales pages. These sales pages then have a link where customers can order the product. Each time a sale is made, you both make money. These vary from the above mentioned affiliate programs, as rarely are graphic banners used. Instead, the program relies on sales pages.

Regardless of how you want to run an affiliate program or what type of product you have available for sale, the first step is finding affiliates. You can wait for them to come to you, but this may take a while. Instead, get the ball rolling yourself.

Visit online message boards for making money online, website owners, bloggers, and internet marketing. These individuals want to make money from home. In fact, most are already participating in affiliate programs. Convince them to join yours. Unfortunately, you need to tread lightly. There same individuals know all about affiliate programs and how you will use them to make money, even more than they are making. Don?t make a standalone post saying ?come be an affiliate for us and I will make you a lot of money.? If someone asks for recommendations on affiliate programs, mention yours. Use your signature to advertise your program and the money to be made with a catchy line. Advertise your affiliate program in applicable sections, such as ?Advertise Your Business Here,? sections.

Use online classified ads, namely Craigslist.org. Craigslist has rapidly increased in popularity. Those familiar with the internet now turn to it to buy, sell, and trade items, to find jobs, and services. It is based on area, so visit a number of different cities and states. Post advertisements. Be cautious though because you will get individuals who associate affiliate market with a traditional sales job that includes commission. Make it known you do not pay an hourly rate, just commission. With that said, be sure to state the benefits. These include freedom to work from home, being in control over your own hours and the money made.

As previously stated, individuals who want to make money may come to you. At the bottom of your website, be sure to have information on your affiliate program. Give users information on the program, explain how they make money, highlight how much some of your top performers make, and direct them to the online application.

Most affiliate programs rely on a third party affiliate hosting website, like LinkShare, Commission Junction, or Click Bank. When joining these programs, you will give information about your company and your expectations. Be very clear, especially when choosing categories. Website and blog owners visit these websites and browse for affiliate programs that are based around their theme. Don?t let your program mistakenly get lumped into the wrong category. This will make it difficult, if not impossible, for qualified affiliates to find you.

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5 Reasons to Create a Forum for Your Affiliates
July 11th, 2008 under Attracting Affiliates. [ Comments: none ]

5 Reasons to Create a Forum for Your Affiliates

If you operate an affiliate program, you should be in close contact with your affiliates. It is they who help you generate sales. In some instances, they are the backbone of your company. Their ability to advertise and sell your products is what leads to increased sales. These sales, in turn, increase your profits. That is why good support and help is advised, but how do you get it? With an online message forum.

As nice as it is to hear that you can and should setup an online message forum, otherwise known as a message board, for your affiliates, why? What are the benefits? Continue reading on to find out.

1 ? Your Affiliates Can Help Each Other

What is nice about online message boards is that internet users are able to communicate with each other. Some post a question, suggestion, or a complaint and others can read it. Not only that, but they can respond with an answer. If you do not have the time to answer questions from new affiliates, an online message board is your best option. You created an online community. Your affiliates will help each other.

2 ? It Shows You Are Interested In What They Have to Say

Often times, affiliates feel ignored. They post a question or make a suggestion to the affiliate manager and never hear a response back. This is not what you want. In fact, it may cause affiliates to leave the program. No one wants to wait days or never get a response. Having a message board for members, especially one that you visit on occasion, shows that you care about your affiliates. You are truly interested in what they have to say.

3 ? Online Message Boards Are Easy to Setup

When it comes to operating an online message board, you have many options. The easiest is to head online and search for a software program. You purchase a program and upload the message board format to your website. Most cost less than %100 a year. A few clicks of the mouse here and there and you should be ready to go. It is very easy to setup a message board. In fact, if you can operate a functioning affiliate program, setting up a message board will be a walk in the park. Just make sure your forum settings are set to private and require membership to keep only your affiliates inside.

4 ? They Limit Your Work

As previously stated, you should visit your online message board on occasion. Answer lingering questions affiliates have or join in on discussions that have no responses. With that said, only 10 minutes a day is enough. Moreover, since your affiliates are able to provide each other with help and support, it leaves fewer questions for you to answer by phone or email. It significantly reduces the time and money spend on training or helping new affiliates.

5 ? You Can Sticky Posts

Most online forums have posts that stay at the top of the page; these are known as ?Sticky,? posts. You can create your own. Use these messages to help new affiliates. Have posts that show affiliates how to navigate the website, get links, and share moneymaking tips. Better yet, create a post just for frequently asked questions. Take the most common questions you are asked and answer them. New affiliates can visit the frequently asked questions section and find the answers to most of their problems, without needing to contact you.

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How to Lead Affiliates to Your Internet Marketing Website
July 5th, 2008 under Attracting Affiliates. [ Comments: none ]

How to Lead Affiliates to Your Internet Marketing Website

If you are just starting an affiliate program, you need to find affiliates. You have a website outlining the terms and conditions of your program and an application. Even if you use a third-party affiliate hosting program, you still need to lead potential affiliates to your website. Yes, is important to focus on selling them. You need to convince them that your program is the best to join. First, focus on getting them there. What are your options?

Article directories. Article directories are popular and they do show results. Website owners have been using them as internet marketing tactics for years. Moreover, other websites and blogs use your articles. All information, including links back to your affiliate program website stay. Within weeks, you will find this information scattered around the web. Article directories work by linking back to your website. Before submitting an article, check your links. Ensure they do lead back to the correct spot.

When using article directories, you have two main options. You want to target internet users who want to get behind a good product or service, like what you have to offer. You also want to target experienced website owners and bloggers who are looking for another way to increase their income. You can write articles about the products or services you sell. Do a review and at the end of your article mention that readers can make money through promoting. For those who want to make money online, write generalized articles about affiliate programs. Cover topics that include what they are, how they work, and how everyone makes money. At the end of each article, provide a link back to your affiliate program website.

Online classified ads. When looking for jobs, many individuals bypass the printed employment sections and opt to find the same information online. This is where the greatest potential is. When choosing online classified websites, opt for those with free or reduced rates. Clearly highlight your program. There is some confusion. Many classified websites have strict rules on pyramid schemes. If you are just paying your affiliates each time they help you generate a sale, no strings attached, you should not have problems.

When using online classified ads, it is important to explain your opportunity in detail. Not everyone knows what affiliate programs are. If your listing states ?earn 5%PRCTG% commission,? most readers will actually think that is in addition to an hourly rate. It is not. Fully explain your affiliate program, the tasks required to make money, and the payment terms. Eliminate confusion and weed out applicants right from the start.

Job posting websites or forums for home-based workers. Many people want to work from home. That has lead to an influx of work-at-home job posting websites and message boards. Visit these websites and look around. Can you post listings for affiliate programs? If so, do it! These individuals have already decided they want to work from home. Your opportunity allows them to do that.

When posting information about your affiliate program and linking back to your website, provide as much information as possible. As previously stated, these individuals want to work from home and most have done research already. They should know that an affiliate program is based on sales and commission only, not an hourly rate. Still, provide as much information as possible. Work-at-home job and opportunity listings seem less like a scam when they go into great detail.

Online message boards. When it comes to online message boards, opt for those that are based on running websites or blogs, internet marketing, or working from home. These individuals can give your affiliate program the most time. Many are also educated on running a website, marketing, and ad placement.

When highlighting your paid affiliate program opportunity and linking back to your website on a message board, read all rules first. Some only allow you to advertise job opportunities in specific sections. Don?t spam the boards. Next, utilize profile links and signatures. Wherever you can put a link without breaking the forum rules, do it. The key to leading potential affiliates to your website is to post and often. The more messages you post on a forum, the more your links will appear.

In conclusion, there are many ways that you can lead potential affiliates to your program website. In fact, these are just a few of your options. Overtime, you will see that word-of-mouth works great. When your affiliates start making money, they will discuss the opportunity with others. Soon, you won?t need to lead applicants to your website, as they will find it on their own.

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