header image
[ # ] Blog Marketing: How Easy Is It?
April 28th, 2008 under Blog Marketing

Blog marketing is one of the latest trends of marketing online that you are going to find. Blogs which are also known as web logs are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read.

If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better. Where as if you have a website, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and then know some HTML or hire a website designer.

Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.

Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. Which could be daily or weekly. Whichever you choose, just be consistent with it. If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings.

If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each market. Remember that if the markets are not related, do not mix them on your blog. For example, if you have a blog on vacuum cleaners, you will not want to also mix in television sets on the same blog. This is because both vacuum cleaners and televisions sets are two different markets. But, you could mix vacuum cleaners and handheld mini dust busters. Make sense?

There so many things that you can market in your blog. Whether you want to sell your own products and services or someone else’s and make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people’s products and then marketing them in your blog is a great idea.

If you are considering having both a blog and a website that will work if you have enough information to cover in both. Linking them both together is a great idea if you do decide to have both. You can always use the website to hold your main information and products, and the blog to promote them and discuss any issues regularly.

Wondering about hosting? If you have a website, you can either host your blog on the same server you use for your site, or you can leave it where it is. The choice is ultimately up to you, either way you can have successful blogs that will begin to bring in revenue to you.

Getting links to your blog is a good way to gain new readers. Another great tool you can use is the RSS feeds. When you use the RSS feeds, it allows people to publish your blog on their site, and in return it gets you more visitors.

Blog marketing can be pretty effective if it is done right. However, you cant just set up a blog and expect people to find it. Get your blog out there and make it known to others just as you would a website. Exchanging links with others will help, so will article marketing using your blog.

Blog marketing is easy and anyone that wants to can do it. Getting your blog out there and known will be your biggest challenge, but just know that the harder you work at it, it will pay off. Find sites that are related to the market you are promoting, but not in direct competition and ask for link exchanges.

PPPPP

Word count 752


Related Posts:

  •  What Does Blog Marketing Entail?
  •  Your Guide For Blog Marketing
  •  Your Guide For Blog Marketing
  •  What You Should Know About Blog Marketing
  •  Getting Started With Blog Marketing
  • Read the Comments

    [ # 6996 ] Comment from UK Web Design [May 1, 2008, 3:28 pm]

    Some great ideas for blog marketing here. Another is to comment on other blogs to get your brand and name out there, as well as submitting your content to various social media sites.

    [ # 7004 ] Comment from Izrada Stranica [May 10, 2008, 11:35 am]

    Nice post, I agree with you. It’s not a rocket science, it’s just a hard and of course smart work :)

    [ # 7019 ] Comment from space codes [May 20, 2008, 4:02 am]

    Those are really good tips. Its really sad to see that many people create blogs but don’t know how to utilize it.

    [ # 7023 ] Comment from zohai [May 20, 2008, 2:55 pm]

    Is blog marketing that effective? I’m pretty sure they just treat it like another ad. But if you do review of that product it might attract more audience right?

    [ # 7030 ] Comment from Make Money Paypal [May 22, 2008, 9:33 am]

    totally agree with it
    internet marketing is getting famous nowadays and many teenager use it to earn some extra pocket money also!

    [ # 7039 ] Comment from Larry [May 27, 2008, 12:14 pm]

    I have found that blogging is a great way to get back links for your site. You can also use social bookmarking to help promote your blog!

    [ # 7044 ] Comment from Bill [May 27, 2008, 8:34 pm]

    Hey I’m new to the blog marketing as well. Thanks for the lengthy and good read. Pinging is very useful for blogs as it takes care of some of the marketing for you.

    Keep up the good work!

    [ # 7046 ] Comment from golf travel bags [May 29, 2008, 10:34 am]

    It sounds so easy… But in fact, we still have to do many things with the blog and put some efforts. It’s not that easy for me since I’m just an idiot in this kind of marketing. :)

    [ # 7047 ] Comment from Money [May 30, 2008, 8:25 pm]

    This is a good read about blog marketing. Own blogs are very simple and you can even get them for free. They are easy to use too.

    [ # 7052 ] Comment from Stefan [June 2, 2008, 5:17 pm]

    Currently Iam trying do marketing my blog. Most with SEO but also with Social stuff but its hard for a beginner like me :( .

    [ # 7053 ] Comment from robee [June 4, 2008, 7:15 am]

    Thanks for the article. I have problem to promote my blog. I don’t know the best way to promote it.

    Now, may be I can practice.

    [ # 7058 ] Comment from Marmaris [June 8, 2008, 4:32 am]

    Actually i’m a new readers on this.. but it’s really good for me coz so much tips and great tools for me to refer… thanx and it’s a great info to grab it!

    [ # 7060 ] Comment from Newspaper articles [June 11, 2008, 3:33 pm]

    I think that a lot of people focus on marketing prematurely. It’s best to make sure you have a solid blog before attracting a bunch of unimpressed readers.

    [ # 7063 ] Comment from Amazing Blogger [June 17, 2008, 2:09 pm]

    I really don’t think that online marketing is as easy as you say it is. Exchanging links and rss directories is not enough. You have to do a lot more than this. But on the other hand it’s the amount of traffic you want to achieve. Maybe tips you’ve listed is really enough for a starter.

    [ # 7064 ] Comment from SEO India [June 17, 2008, 7:12 pm]

    Hi, your post is awesome….
    So, by putting blog to our site we can improve our ranking of our site. Nice post..

    [ # 7066 ] Comment from Free Blogger Templates [June 18, 2008, 4:31 am]

    I think it’s easier said than done. :) Unless you really like what you’re doing, I say making money online via marketing, seo, etc.. is hard.

    [ # 7067 ] Comment from Professional SEO Consultant UK [June 18, 2008, 9:29 am]

    You’re certainly right about blogs being indexed quickly by the search engines and being a great ‘tool’ for getting your message out on the Internet.

    However, you’re almost better not starting a blog unless you’re confident you can fulfill the needs of future readers. You need to be able to write or pay someone to do it for you.

    You ned to be very committted to it before starting. You need to be able to post frequently and supply content people will want to read (ahem… like your goodself :) .

    [ # 7068 ] Comment from marco [June 19, 2008, 1:17 am]

    I’m also considering using a specialized copywriting softwared called Glyphius. Has anyone had any experience with this? It is supposed to use statistical analysis to optimize the wording of your advertising copy. I’d be interested in hearing any feedback, good or bad. Thanks

    [ # 7070 ] Comment from Internet Marketing Firm [June 24, 2008, 8:14 am]

    Although blog marketing is easy the benefits of it are almost unlimited. Through business blog marketing, you can draw your customers and potential customers into conversations, giving your company an interactive forum on the web.

    [ # 7075 ] Comment from Bluetooth [June 28, 2008, 11:52 am]

    Pinging, RSS Feeds and others are very important areas in blog marketing. The post is really very comprehensive and that’s infact true that search engines particularly Google loves to crawl blogs as compared to websites.

    [ # 7081 ] Comment from Tiny Tiger [July 3, 2008, 2:54 pm]

    Nice read. My only cause of concern with Blog marketting is how effective it actually is. Majority of blogs out there are very low…if that…with page ranking. Does posting on those kind of blogs with unranked / PR 0 even worth doing?

    [ # 7082 ] Comment from Dean [July 4, 2008, 3:36 am]

    I still find it amazing how big the blog has become, so easy to set up, catch is making it work for your business or make money. Plenty of success stories out there but wonder how many never made it.

    [ # 7086 ] Comment from Nikki [July 8, 2008, 12:37 pm]

    Brian, I read your article,and it helped me to realize things when trying to pursue the dream of my own successful internet business. Getting everything to run smoothly is difficult, but I would like too, if I may, share something on here that helped me with my business and that might help others reading your article. I have discovered the use of MuVar and it has proven to be successful.MuVar is an interesting multi-variate testing tool that lets you break down web pages into sections, create different versions for each of those sections and test how well they perform. It has been proven to work. Thanks for writing this blog!

    [ # 7097 ] Comment from Free Website Monitoring [August 17, 2008, 8:34 pm]

    Not easy at all. Especially considering the HUGE number of blogs that are out there these days (which continue to increase as I type). Nevertheless, a good blog always pays off well, and so if you have some time on your hands, I say go for it!

    [ # 7101 ] Comment from Vasiliy [August 19, 2008, 9:50 pm]

    thank you so much for this tut, i need hosting :D

    [ # 7106 ] Comment from Mike [August 29, 2008, 1:20 am]

    indeed, theres a lot of various ways to earn money online and one of the key there is marketing…. thanks for putting up this article.. i really learn a lot on it.

    [ # 7107 ] Comment from Blog Design Studio [September 10, 2008, 12:57 pm]

    Blog marketing is not simple at all. There are lot of things which are involved. Making comments on other blogs, social media sites, befriending with bloggers, contests and a lot more. Regular posting and SEO are some of the most important aspects of blog marketing.

    You have made some good points.

    [ # 7113 ] Comment from Bohol [September 23, 2008, 4:18 am]

    Blog marketing would have been an easy task to accomplish if you are the pioneer of it. But today’s Internet buzz where anyone can create any blogs about anything in free blog platforms and in hosted sites, blog marketing has become a daunting task. But in the end, quality will prevail over quantity. The best will be known.

    [ # 7119 ] Comment from Tech news [October 14, 2008, 1:05 am]

    Blog markinting is a none and you can ensure that your eCommerce needs

    [ # 7120 ] Comment from high roller [October 14, 2008, 2:40 pm]

    If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do.

    [ # 7126 ] Comment from Web Design Company [October 27, 2008, 6:29 pm]

    In my own experience I have fiound blog marketing to be quite an easy task. It is however tome consuming. Compared to standard websites or content management systems, pure blogging software such as wordpress rend be easier ti promote. Wordpress is excellent when it comes to being indexed on search engines especially Google.

    [ # 7131 ] Comment from Bryan Lock [November 9, 2008, 4:13 pm]

    Yup, i have to agree blogging is one of the easiest marketing way. But bear in mind that driving traffic to new blog is not an easy task. It would be a great challenge as i am facing it too after setting up my blog for one month!

    [ # 7144 ] Comment from Ecuador man [December 9, 2008, 11:27 am]

    To have a succesfull blog you need to atract a lot of traffic. Your traffic will probably be high quality for the niche off your blog.

    The next step is to monetise your traffic.

    [ # 7147 ] Comment from Offset Printers India [December 13, 2008, 6:47 pm]

    Getting everything to run smoothly is difficult, but I would like too, if I may, share something on here that helped me with my business and that might help others reading your article. I have discovered the use of MuVar and it has proven to be successful.MuVar is an interesting multi-variate testing tool that lets you break down web pages into sections, create different versions for each of those sections and test how well they perform

    [ # 7150 ] Comment from Date women [December 17, 2008, 2:12 am]

    After reading a few articles including this one i decided to start my own blog. You are 100% correct about google indexing your blog quickly. Also don’t know whether this is just blogs but i posted a new article the other day and that article was indexed by google in 5 mins. Awesome.
    Really enjoyed this post and it has been extremely helpful.

    [ # 7152 ] Comment from Damola Nigeria Website Designer [December 22, 2008, 12:30 pm]

    I’ve had a blog now for about two years and for the first time, I really got at it very good, but after some time, nobody seemed to check my blog so I got discouraged and stopped. but I think I would get serious again now that I know how to put my blog out there and in the public domain. This article has helped me and also others out there, so I should be blogging soon again. Thanks Brian.

    [ # 7153 ] Comment from John [December 24, 2008, 5:35 am]

    Thanks for the tips…i’m new to internet marketing and still trying to get a grip around the whole thing.

    Thanks again.

    [ # 7159 ] Comment from Pro Wrestling Fan [January 18, 2009, 8:47 pm]

    “Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard…”

    Hmmm…I don’t know about that. The problem is, since blogs, like you said, are so easy to start, there’s a sea of them out there and it’s so easy to get lost in it.

    [ # 7165 ] Comment from Rachiel Grant [January 23, 2009, 10:41 pm]

    I think the one of the best things that you can do is submit your articles to article submission sites. Worked for me, this is a great way to start your online presence.

    [ # 7173 ] Comment from Multi Domain Hosting [January 27, 2009, 9:33 am]

    Blogging has become my #1 marketing tool…I took me a little while to get out Google’s sandbox, but once I surpassed the growing pain, I have been able to grow rather quickly…Great post

    [ # 7174 ] Comment from web design blackburn [January 29, 2009, 11:38 am]

    A fantastic article . Putting it into action is a different story altogether.

    [ # 7177 ] Comment from scarletbreeze [February 9, 2009, 6:28 am]

    yea .. its true and it works .. nice post

    [ # 7185 ] Comment from Minneapolis SEO Dude [March 7, 2009, 11:25 pm]

    Great post. And good point. It is like anything on the web now. The barrier to entry has been lowered and the competition is through the rough. Anyone can do this but it takes alot to get found.

    [ # 7189 ] Comment from Management Education [March 13, 2009, 5:34 pm]

    I’m currently running four blogs. Blog marketing is a good way to earn good amount of money. People should try to add unique content. thanks for post.

    [ # 7190 ] Comment from Jerry Gladstone [March 15, 2009, 5:17 pm]

    A relatively new development within the world of blogging is how to measure value using web analytics. There are quite a few philosophies on what metrics to evaluate. It’ll be interesting to see if the industry can arrive a one or two primary key performance indicators.

    [ # 7203 ] Comment from Webdesign Offerte [April 9, 2009, 9:05 am]

    The point of weblog marketing is that it looks really objective. You can sort of hide the commercial and put it in a informal package. That’s why I think blog marketing can be very effective…

    [ # 7204 ] Comment from Car Walls [April 17, 2009, 8:38 pm]

    Thanks, I really appreciated this article.

    [ # 7205 ] Comment from lomo [April 17, 2009, 9:55 pm]

    Look at this:

    http://tinyurl.com/dddvpe

    Would you dedicate a blog to John or to Ringo? John means more impacts from search engines, Ringo means a niche with probably more loyalty, who knows, probably 1000 true fans.

    Regarding marketing many times it’s not a matter of which is the correct decision but of sticking to your decision until you make ends meet.

    Cordially, Ismael

    [ # 7212 ] Comment from Gladior [April 29, 2009, 7:22 am]

    Setting up a Blog is simple. It is actually quite hard to get enough readers to make a lot off money. Getting links and interesting content is indeed your biggest challenge. After that converting your visitors in money is also quite the challenge.

    [ # 7219 ] Comment from Data Quality [May 19, 2009, 8:50 pm]

    Good job, very informative. Blog marketing is definitely not difficult to do, however, we must remember that you should market on relevant blogs in order to obtain the clients that will be profitable to you business.

    [ # 7221 ] Comment from Minah [May 22, 2009, 9:52 am]

    Thanks for the arcticle, very informative because been looking for ways to promote my site.

    Minah
    travelhqr.com

    [ # 7237 ] Comment from Rhian [July 1, 2009, 2:10 am]

    Its getting popular since people are enjoying it at the same time they earned money form it.
    It’s a passion and business.

    [ # 7239 ] Comment from ryanvines [July 13, 2009, 5:24 pm]

    Its nice for me to read your blog as it clears many doubts of mine . But still I can’t figure it out how to ping my blog ?I have adsense which needs another 6 months to activate.

    [ # 7241 ] Comment from 3d design [July 16, 2009, 4:34 am]

    i realy like this. i think very importance for other…

    [ # 7247 ] Comment from indie [July 22, 2009, 12:53 pm]

    Now this what i was looking for. great tips there. But it’s so easy to say , than doing it. I been trying from months now.

    [ # 7248 ] Comment from Dione [July 24, 2009, 7:59 pm]

    I’m pretty new to this as well, but I read that there is copywriting software called CopyOracle that helps you to make profitable ads. If you are planning to do internet marketing, blogging, etc or any kind of online business, maybe this would come in handy.

    [ # 7250 ] Comment from Postbank lenen [July 28, 2009, 7:18 am]

    Creating a blog is a really good way of marketing for your company. The only thing is that most people have no idea how to pick this up.

    @ Nikki – Good tip, I work with MuVar as well. Very helpfull software.

    [ # 7251 ] Comment from freelancerKit [July 28, 2009, 8:55 am]

    Google loves sucking dry RSS feeds for WP blogs, I noticed they get listed pretty fast. Unique keyword rich content will attract search engines, you have to know how to write :)

    [ # 7253 ] Comment from Zartwork [July 28, 2009, 1:38 pm]

    The trick is getting users to actually go to and find your blog, which takes alot of work. Otherwise blogging is useless! Great article though!

    [ # 7257 ] Comment from Sulumits retsambew [August 7, 2009, 6:26 pm]

    Good blog. Link Building is a fundamental skill for SEO practitioners, but many go about it in ways that could hurt their long term ranking benefit.

    [ # 7258 ] Comment from Organic SEO Services [August 9, 2009, 4:09 pm]

    You are right. And good content is also very important for blog marketing.

    [ # 7261 ] Comment from Web Hosting [August 14, 2009, 3:06 pm]

    nice post. Blogging is becoming part of all business

    [ # 7269 ] Comment from Martin Sanders [September 3, 2009, 11:46 pm]

    I’ve just started to blog and found the article very helpful. Thanks

    [ # 7271 ] Comment from dildo [September 9, 2009, 5:13 pm]

    Great article and I find it very useful!!!

    [ # 7276 ] Comment from andrew [September 29, 2009, 4:11 am]

    This is a polemic topic because in some way it seems to be so easy to do, but in other way, the Blog Marketing is making bigger every second and it’s more difficult to find a correct strategy to follow.
    Getting good results depends on each person and the way to do it.
    Anyway, this site is so useful and the articles too.

    [ # 7277 ] Comment from Mobile based Embedded software’s [September 29, 2009, 10:13 am]

    Wow, I never knew that Blog Marketing. That’s pretty interesting…

    [ # 7284 ] Comment from Alex C. [October 3, 2009, 1:31 am]

    Nicely written!
    Although I find it hard for myself marketing my blog.
    How effectively can a student market his blog/website?
    Well not too much!

    I’d like to improve and increase my readership but I don’t have the time to do it!
    Also self-marketing is not my forte.

    Another thing that’s not helping me is that I write about whatever I please (web, photography, photoshop, twitter, vfx, music) not helping me establish a niche.
    I considered splitting them up into several blogs but this would take even more time to maintain and update!

    Anyway, going off topic now, in short I enjoyed the post!

    [ # 7286 ] Comment from club [October 8, 2009, 3:44 pm]

    Plenty of success stories out there

    [ # 7294 ] Comment from marka tescili [October 10, 2009, 11:50 am]

    thanks but I’d be interested in hearing any feedback, good or bad.

    [ # 7299 ] Comment from vize [October 12, 2009, 3:11 pm]

    you can draw your customers and potential customers into conversations

    [ # 7301 ] Comment from St. Louis website design [October 14, 2009, 3:07 am]

    Great read, I agree with you that blogging has taken off recently. I think the advent of Wordpress, and Google adwords has really allowed the casual blogger to start of good popular blogs. I wonder what is next in the web 2.0 trend?

    [ # 7304 ] Comment from Hakim web design [October 19, 2009, 3:22 pm]

    Thanks i found this very usefull but not easy at all :-) the secret of a good website is a really good content…

    [ # 7311 ] Comment from parti malzemeleri [October 29, 2009, 11:05 am]

    I would like too, if I may, share something on here that helped me with my business and that might help others reading your article. I have discovered the use of MuVar and it has proven to be successful.MuVar is an interesting multi-variate testing tool that lets you break down web pages

    [ # 7313 ] Comment from letter writing [October 30, 2009, 1:39 pm]

    I use several blogs as well as other avenues to promote my business. First you have to choose a good blogging host. There are several free ones, and I will be glad to refer you to a couple of my favorites, but you will need to email me and ask for the info.what you say?

    [ # 7315 ] Comment from hotel guide [November 4, 2009, 1:07 pm]

    The post is really very comprehensive and that’s infact true that search engines particularly

    [ # 7317 ] Comment from Learn-er [November 17, 2009, 10:38 pm]

    Nice post, starting a blog is not easy but it is well worth the effort.

    [ # 7319 ] Comment from Andreas [November 25, 2009, 10:59 pm]

    A really great post. Just a shame that I dont have time to market my blog as much as I would

    [ # 7322 ] Comment from Jamie [November 30, 2009, 8:45 pm]

    I know this article was written well over a year ago, but it still holds true. Blog marketing is still as strong as ever. Most people try to spam blogs, so to the legitimate marketeer, it seems like a lost cause.

    However, if you post a real, relevant comment, and also include a link to your site (which I will do at the bottom of this comment) it can still draw the attention of readers.

    http://www.ClearerImages.com – Stock Photography

    [ # 7324 ] Comment from cmstips admin [December 5, 2009, 7:51 am]

    Blog marketing works.

    Write a comment






    Links
    Recent Posts
    Fun Stuff
    Subscribe