Many of today’s marketing gurus will tell you that “the money is in the list..” and this is true for almost every kind of internet business you could imagine.  Your list keeps you in contact with your prospective buyers and gets your name in front of them in a regular basis, becuase you are sending them useful information in your eZine. (Aren’t you? If not.. you need to be!)
So how do you get people to join your list?
You incentivise it. By this, i mean you offer them some kind of free benefit for joining up. Maybe that is inthe form of a free eBook, discount voucher or whatever else you think would make a nice little sweetener for folks to persuade them to hand over their email address. Incentives offered this way, such as an eBook, don’t have to cost you anything at all.
So, if you are having difficulties getting people on your lists, you might like to look at giving them a small incentive to do so.
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