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[ # ] The dreaded Link popularity…
April 19th, 2007 under SEO

Link popularity is cruical to your success in online marketing.

Link popularity is basically getting more “linky love” so that you get better results in the search engines.  The search engines will use the number and quality of links that point to your site as a “popularity contest”.. the site that is the most popular is deemed to be superior to it’s peers and therefore gets a better ranking in the search engines.

There are a few ways of increasing your link popularity, and unfortunately there is no way around it, building link popularity either involves buying links, which is expensive, or writing articles, wapping links with other web master etc… all of which takes alot of time.   There is no quick fix in the linky love game, I’m afraid.

I ersonally build links slowly, a rush of links from an agressive buying program can set off alarm bells inthe search engines, who may, ironically, penalize you for building links too quickly. 

I build links two main ways:

(1) Exchanging links with other web masters / bloggers, either by contacting them directly or using a link swapping service.  (I also comment on other folks blogs.)
(2) Writing articles and submitting them to article directories

Slow and tedious, but I think it gives me the best results and looks the most “organic” and “natural” to the search engines.


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