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[ # ] What is an eZine?
April 18th, 2007 under List Building

Often on sites like this we throw the term “eZine” around, but many people are not sure exactly what we are talking about and why it would matter.

The word “eZine” is short for “electronic magazine”.  It is basically a newsletter that a marketer or business owner sends out via email.  I subscribe to alot of different eZines, most of them have to do with being an entrepreneur on the web, and web marketing.  These can be invaluable.  Often, however I find that after a few informative posts, the author basically just uses their list to advertise to me, all the products they are an affilliate of.   Pretty soon I unsubscribe, because junk email I signed up for, is still junk!

If you are interested in setting up an list to sell to, you really need to make sure that there is some intrinsic value int he information that you send people on a regular basis.  If all they see from you is advertisements for the “latest and greatest” products, you will lose your subscribers very quickly.

All magazines have content – because nobody will buy a magazine that is simply full of advertisements.  Don’t expect people on the web to be any different!


Related Posts:

  •  The 3 Best eZine Formats
  •  Ad Swap Magic
  •  What You Need to Start an eZine Publication
  •  Why Publish an eZine?
  •  Building Your List with Paid eZine Advertising
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