You may have noticed that a number of posts on this blog, (like this one!) are sponsored posts.
Now I know you are problably wondering what the benefits of sponsoring a post on a blog are. Well, I can tell you that there aren’t many benefits to sponsoring one post on one blog (unless it is an exceedingly high traffic blog!). There are however, benefits to sponsoring many posts on many blogs!
The benefits are really neatly explained on this blog post over at www.sponsoredreviews.com: 10 Reasons Why Sponsored Reviews are Great for Link Building.
Sponsored Reviews is the site that is, you guessed it, sponsoring this post.  Their blog post explains all of the top reasons why sponsoring a blog post review is good for link building. One thing that they didn’t mention, and I guess it isn’t actually to do with Link Building, is that the reviews actually give you an insight into what real life people actually see as the “take home” message of your site.
If you think the message of your site is ABC, but bloggers are reading it as XYZ, you can get a really good indication of how close you are to the mark with the design, layout, and ability of your website to communicate it’s message.
This real life feedback can be invaluable, and is much more cost effective than running focus groups would be. In fact many folks wouldn’t be able to afford the cost of a focus group, but buying sponsored postings will achieve the same thing as well as improving your search engine rankings at the same time!
If you are interested in buying a review on this blog, (or on many of the other blogs on the Sponsored Review network) then visit my Sponsored Review profile!
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